News Portal in Australia

BUSINESS SCENARIO:

The Customer had a website with dynamic content and was running a hefty traffic of visitors on their website. Their major spend was in localized marketing and they were willing to go global branding the entire media industry practice they were into. They had their research done for possible DMS practices however they did not have the plan or experience of running a full scale DMS solution and service implementation.

OBJECTIVES:

• Brand the entire Website bringing in the flavor of AUSTRALIA
• Ensure that the existing traffic of the website does not get affected, while making the possible changes and integrations.
• All possible Social Media Platform integrations to be done.
• The entire practice should trigger the global and local traffic and the administrator should be able to perform analytics and reports.
• Innovation in approach should be the key.